PVC flooring, which is highly favored in Europe and the U.S., is now experiencing a new growth momentum with an annual output value exceeding 100 million yuan.

PVC flooring is a new type of floor covering material that, compared to traditional tiles, wood flooring, carpets, and other options, boasts numerous advantages such as being environmentally friendly, safe and healthy, highly wear-resistant and durable, and easy to install and maintain. After years of development, PVC flooring has become the mainstream decorative material in today’s home decoration market and enjoys widespread popularity in European and American markets.

Shandong Xincheng Group was established in 2001 and initially focused on the processing and manufacturing of bamboo flooring and bamboo-wood products. In 2014, recognizing the emerging trend in PVC flooring, the company swiftly adjusted its strategic direction and became one of the first domestic enterprises to develop and produce new types of PVC composite flooring. By establishing its own product laboratory, material testing center, and technology and R&D center, and continuously strengthening its innovation and R&D capabilities, the company rapidly built a comprehensive automated production line and has since launched a variety of high-quality products, including stone-plastic composite flooring (SPC flooring) and luxury vinyl tile flooring (LVT flooring).

As of now, Xindala offers hundreds of product models and specifications, having established a relatively complete PVC flooring product lineup. It is one of the companies in the industry with the broadest business coverage and the most comprehensive product range, capable of meeting customers’ diverse needs. Meanwhile, its performance indicators—including environmental friendliness and antibacterial properties, flame retardancy, water and moisture resistance, and impact resistance—are all superior to both domestic and international standards.

Deeply explore mature overseas markets, precisely target high-quality customers, and drive performance growth.

As a new type of green flooring material, PVC flooring originated in Europe. In the 1930s, the United States was the first to initiate the industrial production of PVC flooring. Since entering the new century, PVC flooring has gained widespread recognition in European and American markets, with steadily growing market demand—particularly prominent in North America.

As globalization continues to accelerate, PVC flooring production capacity has been steadily shifting toward developing countries and regions. Among these, China has taken on the lion’s share of this capacity and has become the world’s largest exporter of PVC flooring—a trend that shows no sign of slowing down. Thanks to its high-quality products, Xinlida has earned recognition in numerous markets worldwide and has successively obtained certifications including the U.S. FloorScore certification, the EU CE certification, the FSC-COC certification, and the German TUV certification. As a result, Xinlida has become one of the few companies in the industry that boasts a relatively comprehensive set of relevant system and product/material qualifications. These robust credentials have enabled Xinlida to successfully enter the markets of more than 20 countries and regions, including North America, Europe, and Southeast Asia, and to smoothly integrate into the supplier networks of dozens of globally leading flooring brands and building materials retailers. Notably, the loyalty of these customers toward Xinlida is exceptionally high, with most partnerships lasting well over five years.

Expand the industrial chain vertically and actively explore new domestic and international markets.

As its globalization strategy progresses, Xin Lida is continuously expanding and extending its integrated industrial chain encompassing “procurement, R&D, production, sales, and service.” In addition to possessing a manufacturing system equipped with multiple high-standard, modern production lines, the company has also established a “multi-channel, centralized” sales network. Meanwhile, with ongoing technological advancements, the market penetration of PVC flooring in regions outside North America is steadily increasing.

Moreover, as residents’ living standards continue to improve and urbanization progresses steadily alongside ongoing renovations of older buildings, PVC flooring—thanks to its outstanding environmental friendliness, stability, and wear resistance, combined with its ease of installation and maintenance, comfortable foot feel, excellent decorative effects, and wide range of applications—is gradually gaining recognition among domestic consumers. It is now steadily expanding from specialized sectors such as sports venues, hospitals, and schools into broader settings, including residential homes and commercial office buildings. Looking ahead, amid China’s strong emphasis on ecological protection and vigorous implementation of policies and regulations like the “logging ban” and the “pollution control law,” PVC flooring is poised to attract even greater attention and enjoy wider growth opportunities in the domestic market. To this end, Xinlida Company is actively building its own brand and plans to continuously optimize its internal sales channels in the future, thereby better seizing the development opportunities within China.

Overall, Xinlida boasts numerous advantages: its outstanding R&D capabilities provide strong support for high-quality products, and its downstream collaborations with several industry-leading enterprises have helped the company establish a broad and stable sales network. More importantly, the PVC flooring market is currently experiencing rapid growth—both the mature demand in overseas markets and the untapped potential of China’s emerging domestic markets are providing vast room for development in the PVC flooring industry.